Insights into NBB’s Points Program and Customer Habits
Engineering behaviour into content
Industry
Banking & Finance
Year
2023
Country
Bahrain
Business Analysis &
Marketing Plan
For NBB’s main profile, we created content that blended digital experiences and aesthetics with their core services and offerings, creating a relevant and distinct look for their online presence.
Their Points account challenged us to take a look at user spending habits and turn them into inspiration for content that incentivises people to collect rewards for their regular (and guilty) spending habits.
Concept & Theme
The aim was to make banking seem more human and in tune with its audience. We want to put an end to people rolling their eyes when they hear the word ‘financing.’
Campaign Implementation
Executing our ideas through Instagram, we incorporated more digital and playful elements on NBB’s main account. For Points, we did used that hip thing called memes, as well as illustrations and referenced local businesses to tap into how people really like to spend their money.